研究者詳細 - 佐野　楓

論文 - 佐野　楓

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観光デジタルトランスフォーメーションによる競争優位性の高い観光地経営－価値共創の視点から

佐野楓 (担当区分：筆頭著者,　責任著者 )

観光学評論 12 ( 1 ) 47 - 66 2024年04月 [査読有り] [招待有り]

新型コロナウイルス感染症パンデミックにおいては、リモートワークやオンライン会議等、社会の様々な側面でのデジタル化が一気に進んだ。そのような急速な変化の潮流を受けて、観光庁は観光デジタルトランスフォーメーション（以下DX）に注力してきている。こうした背景を踏まえ、本研究では価値共創の視点から、デジタル技術の進化が観光産業にいかなる変化をもたらしているか、観光DXの浸透によって競争優位性の高い観光地経営をいかに実現させるかを探索することを目的とする。結論として、デジタル技術は観光産業に決定的な変化をもたらすものであり、観光DXによる競争優位性の高い観光地経営を実現するためには、低コストでの観光DXの推進、複数データソースの活用、観光地における全てのステークホルダー間での価値共創、観光客のプライバシー保護に重きを置いて取り組むべきである。本研究は、観光経営学分野における論文を整理することによって、当該分野に学術的に貢献するだけでなく、近年重要視されている観光DXによる観光地経営にも実務的に貢献するものである。

The effects of temporal distance and post type on tourists' responses to destination marketing organizations’ social media marketing

Kaede Sano, Hiroki Sano, Yuji Yashima, Hajime Takebayashi (担当区分：筆頭著者,　責任著者 )

Tourism Management ( Elsevier BV ) 101 104844 - 104844 2024年04月 [査読有り]

Mobility Patterns of International Tourisms: Implications for Responsible Urban Tourism

Kaede Sano (担当区分：筆頭著者,　責任著者 )

Journal of Responsible Tourism Management 1 ( 1 ) 88 - 111 2021年01月 [査読有り]

The effect of different crisis communication channels

Kaede Sano, Hiroki Sano (担当区分：筆頭著者,　責任著者 )

Annals of Tourism Research 79 1 - 21 2019年11月 [査読有り]

Unlocking the Tourism Potential of Uzbekistan in Japan: Market analysis and strategic recommendations

Kaede Sano (担当区分：筆頭著者,　責任著者 )

ウズベキスタン受託研究・報告書 1 - 44 2025年05月

The role of destination marketing and management organizations in promoting sake tourism: a case study of Japan

Masanao Tachibana, Kaede Sano

Journal of Place Management and Development ( Emerald ) 2025年04月 [査読有り]

Purpose

Sake tourism is becoming increasingly popular among international tourists to Japan, and on December 4, 2024, United Nations Educational, Scientific and Cultural Organization registered the “traditional knowledge and skills of sake making with ‘koji’ mold in Japan” as an intangible cultural heritage. However, despite this attention to sake tourism, collaboration among stakeholders remains inefficient, highlighting the need for destination marketing and management organizations (DMOs) to promote content tourism. This study aims to explore the role of DMOs in developing a destination ecosystem (DE) in which various stakeholders collaborate efficiently.

Design/methodology/approach

For the study, semi-structured interviews were conducted with 16 key persons in Myoko, Niigata Prefecture, a famous sake tourism destination.

Findings

The findings show that stakeholders strongly require the leadership of DMOs in creating destination ecosystems and DMOs’ multiple additional roles in developing sake tourism.

Research limitations/implications

Focusing on sake tourism, this study theoretically contributes to research on destination marketing and management by exploring the role of DMOs in culinary tourism and identifying the DMOs’ specific roles in DEs.

Practical implications

Regarding practical implications, this study highlights the importance of DMOs adopting both marketing and management roles in promoting culinary tourism.

Originality/value

Results indicate that major stakeholders expect the DMO to take roles as a marketer in addition to a coordinator between stakeholders in developing sake tourism.

Kaede Sano (担当区分：筆頭著者 )

Journal of Hospitality and Tourism Management 2025年03月

Service innovation as a form of Omotenashi at tourism destinations – A case study of Shirahama, Wakayama Prefecture

Kaede Sano, Yuji Yashima (担当区分：筆頭著者,　責任著者 )

Wakayama Tourism Review 6 7 - 10 2025年03月 [査読有り]

Methodological Advances and Theoretical Gaps in Tracking Non‐Urban Tourism Mobility

João Romão, Kaede Sano

International Journal of Tourism Research ( WILEY ) 1 - 18 2025年02月 [査読有り]

This perspective article aims at identifying topics for further research based on techniques for tracking the mobility of tourists in areas with low population density, characterized by scarcity of public transport often coexisting with sensitive natural ecosystems. Supported by a systematic scoping review, it identifies studies undertaken in four continents, even though all the articles were published during the last two decades. Marketing approaches and planning for sustainability are the main objectives identified. The works contribute for developing techniques and methodologies for data collection and analysis but the contribution for the emergence of new concepts or theories is limited. The results of this survey suggest that a shift from the focus on individual forms of mobility of tourists to a closer connection to collective forms of transport, mobility of resident populations or emergent concepts in transport studies may contribute for more innovative conceptual or theoretical approaches.

How Do International and Domestic Tourists Perceive the Service Quality of Japanese Ryokans? A Cross-Cultural Perspective

Fukumi Maki, Kaede Sano, Hao Sun (担当区分：責任著者 )

Journal of Quality Assurance in Hospitality & Tourism ( Taylor & Francis ) 1 - 24 2025年01月 [査読有り]

Though tourists’ cultural background is known to substantially influence their assessment of hotel service quality, how tourist and hotel cultures mutually affect each other remains understudied. Focusing on a representative Japanese ryokan as a heritage hotel, this article employs Hofstede’s cultural dimension model to investigate the mechanisms relating tourists’ cultural backgrounds and service quality assessment. From a theoretical perspective, it demonstrates that tourists’ uncertainty avoidance influences perceived quality in tangible aspects of service, while power distance matters for intangible aspects. From a managerial perspective, it shows that tourists’ cultural distance from the ryokan affects their service quality assessment.

Unveiling the distinctive characteristics of women entrepreneur networks in the tourism industry of developing countries: Insights from the literature

Nozomi Saito, Lisa Ruhanen, Kaede Sano, Seiko Shirasaka

Wakayama Tourism Review 5 6 - 9 2024年03月

和歌山地域発展に貢献する価値共創に関する研究～白浜町関係人口作りの視点から～

佐野楓, 森孝司, 田中大士 (担当区分：筆頭著者,　責任著者 )

地域研究 28 3 - 13 2024年03月 [招待有り]

Sustainable Urban Tourism with Green-Slow Mobility: A Case of Ikebukuro, Japan

Sano, H, Sano, K, Kato, K

Journal of Responsible Tourism Management 4 ( 1 ) 94 - 106 2024年01月 [査読有り]

Tourists' willingness to contribute to smart tourism: a construal level theory perspective

Hao Sun, Kaede Sano

Journal of Hospitality and Tourism Insights ( Emerald ) ahead-of-print 2023年12月 [査読有り]

Purpose

Smart tourism has become an inevitable trend in future tourism development. However, despite significant investment in its technological foundation, little is known about whether and when tourists are willing to be involved in smart tourism. This study explores tourists' willingness to contribute to smart tourism development by empirically examining their intention to share personal information and use smart technology.

Design/methodology/approach

Based on construal level theory (CLT), a 2 (far/near spatial distance) × 2 (gain/loss persuasive information frame) × 2 (altruistic/egoistic value orientation) laboratory experiment with different contextual features was designed to examine tourists' willingness to contribute to smart tourism.

Findings

Tourists are most willing to share personal information and use smart technologies when spatial distance aligns with information framing, spatial distance aligns with value orientation and information framing aligns with value orientation.

Practical implications

This study provides essential insights for destination management organizations (DMOs) about tourists' perceptions of smart tourism, enabling DMOs to develop more precise marketing strategies to encourage tourists to contribute to smart tourism development and enrich tourists' travel experiences.

Originality/value

This study enriches theoretical knowledge of DMOs' boundaries in encouraging tourists to contribute to smart tourism and provides critical insights into future smart tourism development for researchers and practitioners.

The metaverse in the tourism industry: A new horizon after the COVID-19 pandemic

Kaede Sano, Hiroki Sano, Shuichi Nagata (担当区分：筆頭著者,　責任著者 )

Wakayama Tourism Review 4 32 - 35 2023年03月

Spatial Distribution of Accommodation Supply in Osaka City - A Policy Perspective

Sano, K, Nagata, S, Sano, H (担当区分：筆頭著者,　責任著者 )

Journal of Responsible Tourism Management ( Sarawak Research Society ) 2 ( 2 ) 90 - 102 2022年07月 [査読有り]

Data-driven market segmentation by tourists' mobility patterns: A methodological approach.

Sano, K, Sano, H, Nagata, S (担当区分：筆頭著者,　責任著者 )

Wakayama Tourism Review 2 49-51 2022年03月

Exploring the constraints of women entrepreneurs in developing countries: Evidence from the literature

Sano, K, Saito, N (担当区分：筆頭著者,　責任著者 )

Wakayama Tourism Review 3 14 - 16 2022年03月

Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture

大池洋史, 佐野楓 (担当区分：責任著者 )

Tourism Studies 26 1 - 15 2022年03月 [査読有り]

Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data

Kaede Sano (担当区分：筆頭著者,　責任著者 )

Journal of Information and Management 41 ( 4 ) 98 - 109 2022年02月 [査読有り]

Tourism Destination Image : Lessons learned and ways forward

李思羽, 佐野楓 (担当区分：責任著者 )

Tourism Studies 25 25 - 35 2021年09月 [査読有り]

Value co-creation and open innovation in urban smart tourism ecosystem development: A lens from service-dominant logic

佐野楓, 佐野宏樹 (担当区分：筆頭著者,　責任著者 )

Wakayama Tourism Review 1 9 - 11 2021年03月 [招待有り]

外国人観光客を対象とした防災知識提供システムにおける情報提示手法

志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, RITCHIE Brent W., RITCHIE Brent W.

情報処理学会論文誌 62 ( 1 ) 204 - 213 2021年01月 [査読有り]

Exploring the role of a local official cartoon character in DMO's social media marekting: The case of Wakapan in Wakayama Prefecture, Japan

Sano, K, Yashima, Y, Wong, I. A, Takebayashi, H (担当区分：筆頭著者,　責任著者 )

The proceedings of the council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual conference a 2020年02月 [査読有り]

Managing tourists' perceptions of control in the business ecosystem of smart tourism

Sano, H, Sano, K, Nagata, S

The proceedings of the council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual conference 458 - 460 2020年02月 [査読有り]

International tourists' knowledge of natural hazards

Hayato Nagai, Brent W. Ritchie, Kaede Sano, Takashi Yoshino

Annals of Tourism Research ( Elsevier BV ) 80 102690 - 102690 2020年01月 [査読有り]

A Generalized Approach to Tourist Ethnocentrism (GATE): Analysis of the GenE Scale for Application in Tourism Research

Kaede Sano (担当区分：最終著者 )

Journal of Travel Research 60 ( 1 ) 65 - 85 2020年01月 [査読有り]

International tourists in Japan: Their increasing numbers and vulnerability to natural hazards.

Hayato Nagai, Kaede Sano, Brent W Ritchie, Takashi, Yoshino

Tourism Development in Japan: Themes, Issues and Challenges. 2020年

Reputation and image recovery from the Great East Japan Earthquake: A long journey with high hopes

Kaede Sano

Reputation and Image Recovery for the Tourism Industry ( Goodfellow Publishers Limited ) 2019年05月

Exploring international tourists’ spatial behavior in Osaka

佐野楓, 佐野宏樹, 大井達雄 (担当区分：筆頭著者,　責任著者 )

Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference 2815 - 2817 2019年05月 [査読有り]

観光客向けのWeb閲覧時に防災情報にさらされるシステムの開発

坂本真輝, 吉野孝, 永井隼人, 佐野楓, Ritchie Brent

和歌山大学災害科学教育研究センター研究報告 = Research reports of the Center for Education and Research of Disaster Science, Wakayama University ( 和歌山大学災害科学教育研究センター ) 3 24 - 31 2019年02月

日本は毎年，数多くの人が観光をしているが，地震や台風などの自然災害が起きやすい国でもある．観光地などの普段訪れることのない場所での被災は，どこに避難すればよいか分からない，どのような災害が起こりやすいか分からない，といった要因から混乱を拡大するおそれがある．そのため，観光客を対象とした防災支援システムが必要である．しかし，観光に行く前に観光地付近の防災情報まで調べる人は少ない．防災への関心が低い観光客が，防災支援システムを能動的に利用することは少ないと考えられる．そこで我々は「防災情報にさらされる」というコンセプトを提案し，その実現例として本システムDi-sarasuを開発した．本システムは，観光客がWebサイトで観光情報を閲覧した際に，その観光情報に対応する防災情報を付加する．本システムの目的は，防災に対する関心が低い観光客に防災情報を届けることである．そのため，本システムは(1)受動的に防災情報を提供するWebユーザのWebページ閲覧を妨げない，といった設計方針で開発している．本稿では，本システムの概要と，実験の結果について述べる．

外国人観光客向け防災知識提供システムにおける正解をもたないクイズの提案

志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, Ritchie Brent

和歌山大学災害科学教育研究センター研究報告 = Research reports of the Center for Education and Research of Disaster Science, Wakayama University ( 和歌山大学災害科学教育研究センター ) 3 10 - 15 2019年02月

日本は地震や台風など自然災害が発生しやすい国土であるため，平常時から防災を心がける必要がある．しかし，既存の防災システムは日本人を対象にしたものが多く，外国人観光客を対象としているものは数少ない．日本を訪れる外国人観光客は近年増加傾向にあるため，外国人観光客を対象とした防災対策が必要である．また，防災マニュアルや防災パンフレットなど，防災に関する知識を提供するツールは，一般的に正しいと考えられている防災知識を提供しているが，「状況に応じた最適な行動を考えさせる」といった仕組みはない．これらのことから，本システムでは「正解のないクイズ􀀋？？クイズ􀀌」の出題により，外国人観光客に防災について考えてもらう仕組みを提案する．

Comparing Chinese and American tourists’ spatial-temporal behavior by GPS tracking in Osaka

佐野楓, 佐野宏樹, 大井達雄 (担当区分：筆頭著者,　責任著者 )

The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th Annual Conference 517 - 521 2019年02月 [査読有り]

ツーリズム・マネジメントの最新動向と今後の展望 : 用語の類似性に着目したクラスター分析 (観光学部10周年記念特集)

佐野楓 (担当区分：筆頭著者,　責任著者 )

観光学 ( 和歌山大学観光学会 ) ( 18 ) 133 - 146 2018年03月 [査読有り]

Tourism management is a critical and highlighted subject in tourism studies. In 2017, tourism management has moved into a new era with the development of technology and changed tourist behavior. This study critically analyzed 202 articles in latest tourism management, which is one of the top journals in tourism studies. The main topics found on tourism management are marketing management, tourist behavior, destination management, participation of local residents, economic effects of tourism, and tourism employees' innovation and development. Compared with previous studies, recent tourism management studies focus on the practice of new technology, the economic effects of tourism, and tourists' co-creation process. This study provides a general framework on the latest trends in tourism management and contributes to the future prospects of tourism studies.

Exploring how travel blogs influence solo Chinese tourists to visit Japan: An ethnographic study

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of the 28th Council for Australasian Tourism and Hospitality Education (CAUTHE) 674 - 678 2018年02月 [査読有り]

The challenges of protecting international tourists in Japan: The development of a hazard information system

永井隼人, リッチ・ブレント, 佐野楓, 吉野孝

The proceedings of The Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference 1 - 5 2018年01月 [査読有り]

Finding the Gap between Service Companies and Cus-tomers in Terms of Social CRM: An Exploratory Study of Japan’s Tourism Industry

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of 5th International Conference, ICServ 2017 1 - 8 2017年07月 [査読有り]

Adopting recommendations from guidebooks and WOM websites: A study of Japanese international tourists

佐野楓, 永井隼人 (担当区分：筆頭著者,　責任著者 )

The Proceedings of Asia Pacific Tourism Association (APTA) Annual Conference 517 - 520 2017年07月 [査読有り]

ツーリズム2.0時代におけるソーシャルメディア商業化に関する理論的探索

佐野楓 (担当区分：筆頭著者,　責任著者 )

観光学 ( 和歌山大学観光学会 ) ( 16 ) 49 - 60 2017年03月 [査読有り]

As a result of Web 2.0 technologies' development, the commercialization of social media in tourism is believed as one of the "mega trends" which brought the era of tourism 2.0. This study reviews and analyzes the extant social media related research articles which were published in A+ and A journals in tourism field. Based on a content analysis, this study found that four main topics in this field which are tourist behavior, user-generated content (UGC), social media marketing, risk management and DMO, and other related but not highlighted topics. Research findings thoroughly demonstrate the essential use of social media in tourism marketing strategy, and this study also shows a research agenda for further studies.

Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan

佐野楓, 永井隼人, リッチ・ブレント (担当区分：筆頭著者,　責任著者 )

The Proceedings of International Marketing Trends Conference 1 - 16 2017年01月 [査読有り]

Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of 2016 International Conference of Asian Marketing Associations 1 - 20 2016年10月 [査読有り]

Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of Global Marketing Conference 1 - 16 2016年07月 [査読有り]

Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of Asia Pacific Tourism Association Annual Conference 239 - 242 2016年06月 [査読有り]

The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan

Kaede Sano, Hiroki Sano (担当区分：筆頭著者,　責任著者 )

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? ( SPRINGER INT PUBLISHING AG ) 435 - 439 2016年 [査読有り]

Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of 3rd World Research Summit for Tourism 1 - 7 2015年12月 [査読有り]

Country-of-origin and brand effects on customers’ service evaluations

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of International Marketing Trends Conference 1 - 10 2015年01月 [査読有り]

保険サービスの継続利用に対するソーシャルメディアの効果(投稿論文)

佐野楓 (担当区分：筆頭著者,　責任著者 )

日本情報経営学会誌 ( 日本情報経営学会 ) 35 ( 2 ) 64 - 73 2015年 [査読有り]

The purpose of this study is to explore the effects of social media in customers' satisfaction and behavior in financial service. Social media is being commercialized as a powerful tool to build and maintain long-term relationships between customers and businesses. This study focuses on one of financial services - indemnity insurance service, which is believed as high perceived risk service and discusses how customer satisfaction, positive WOM, and repurchase intention are influenced by social media through covariance structure analysis.

Do Social Media Marketing Activities Enhance Customer Satisfaction, Promote Positive WOM and Affect Behavior Intention? : An Investigation into the Effects of Social Media on the Tourism Industry

Sano Kaede (担当区分：筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 ) 66 ( 3 ) 491 - 515 2014年12月

商学会研究会報告サービス評価における原産国効果とブランド効果の比較

佐野楓 (担当区分：筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 ) 66 ( 2 ) 411 - 413 2014年09月

Accessing Resources for Social Customer Relationship Management : The critical role of social media in CRM

Sano Kaede (担当区分：筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 ) 66 ( 2 ) 366 - 389 2014年09月

Does social media enhance innovation in customer relationship management

佐野楓 (担当区分：筆頭著者,　責任著者 )

The Proceedings of Global Marketing Conference 1 - 12 2014年07月 [査読有り]

サービスにおける顧客満足とロイヤルティの因果モデルへの理論的な探索

佐野楓

同志社商学 ( 同志社大学商学会 ) 65 ( 4 ) 421 - 438 2014年01月

An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service

佐野楓

The Proceedings of International Marketing Trends Conference 1 - 16 2014年01月 [査読有り]

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