論文 - 佐野　楓

観光デジタルトランスフォーメーションによる競争優位性の高い観光地経営－価値共創の視点から

佐野楓 (担当区分： 筆頭著者,　責任著者 )

観光学評論   12 ( 1 ) 47 - 66   2024年04月  [査読有り]  [招待有り]

　概要を見る

新型コロナウイルス感染症パンデミックにおいては、リモートワークやオンライン会議等、社会の様々な側面でのデジタル化が一気に進んだ。そのような急速な変化の潮流を受けて、観光庁は観光デジタルトランスフォーメーション（以下DX）に注力してきている。こうした背景を踏まえ、本研究では価値共創の視点から、デジタル技術の進化が観光産業にいかなる変化をもたらしているか、観光DXの浸透によって競争優位性の高い観光地経営をいかに実現させるかを探索することを目的とする。結論として、デジタル技術は観光産業に決定的な変化をもたらすものであり、観光DXによる競争優位性の高い観光地経営を実現するためには、低コストでの観光DXの推進、複数データソースの活用、観光地における全てのステークホルダー間での価値共創、観光客のプライバシー保護に重きを置いて取り組むべきである。本研究は、観光経営学分野における論文を整理することによって、当該分野に学術的に貢献するだけでなく、近年重要視されている観光DXによる観光地経営にも実務的に貢献するものである。

The effects of temporal distance and post type on tourists' responses to destination marketing organizations’ social media marketing

Kaede Sano, Hiroki Sano, Yuji Yashima, Hajime Takebayashi (担当区分： 筆頭著者,　責任著者 )

Tourism Management ( Elsevier BV )  101   104844 - 104844   2024年04月  [査読有り]

DOI

Mobility Patterns of International Tourisms: Implications for Responsible Urban Tourism

Kaede Sano (担当区分： 筆頭著者,　責任著者 )

Journal of Responsible Tourism Management   1 ( 1 ) 88 - 111   2021年01月  [査読有り]

The effect of different crisis communication channels

Kaede Sano, Hiroki Sano (担当区分： 筆頭著者,　責任著者 )

Annals of Tourism Research   79   1 - 21   2019年11月  [査読有り]

DOI

Unlocking the Tourism Potential of Uzbekistan in Japan: Market analysis and strategic recommendations

Kaede Sano (担当区分： 筆頭著者,　責任著者 )

ウズベキスタン受託研究・報告書     1 - 44   2025年05月

The role of destination marketing and management organizations in promoting sake tourism: a case study of Japan

Masanao Tachibana, Kaede Sano

Journal of Place Management and Development ( Emerald )    2025年04月  [査読有り]

　概要を見る

Purpose

Sake tourism is becoming increasingly popular among international tourists to Japan, and on December 4, 2024, United Nations Educational, Scientific and Cultural Organization registered the “traditional knowledge and skills of sake making with ‘koji’ mold in Japan” as an intangible cultural heritage. However, despite this attention to sake tourism, collaboration among stakeholders remains inefficient, highlighting the need for destination marketing and management organizations (DMOs) to promote content tourism. This study aims to explore the role of DMOs in developing a destination ecosystem (DE) in which various stakeholders collaborate efficiently.

Design/methodology/approach

For the study, semi-structured interviews were conducted with 16 key persons in Myoko, Niigata Prefecture, a famous sake tourism destination.

Findings

The findings show that stakeholders strongly require the leadership of DMOs in creating destination ecosystems and DMOs’ multiple additional roles in developing sake tourism.

Research limitations/implications

Focusing on sake tourism, this study theoretically contributes to research on destination marketing and management by exploring the role of DMOs in culinary tourism and identifying the DMOs’ specific roles in DEs.

Practical implications

Regarding practical implications, this study highlights the importance of DMOs adopting both marketing and management roles in promoting culinary tourism.

Originality/value

Results indicate that major stakeholders expect the DMO to take roles as a marketer in addition to a coordinator between stakeholders in developing sake tourism.

DOI

Book Review

Kaede Sano (担当区分： 筆頭著者 )

Journal of Hospitality and Tourism Management     2025年03月

DOI

Service innovation as a form of Omotenashi at tourism destinations – A case study of Shirahama, Wakayama Prefecture

Kaede Sano, Yuji Yashima (担当区分： 筆頭著者,　責任著者 )

Wakayama Tourism Review   6   7 - 10   2025年03月  [査読有り]

DOI

Methodological Advances and Theoretical Gaps in Tracking Non‐Urban Tourism Mobility

João Romão, Kaede Sano

International Journal of Tourism Research ( WILEY )    1 - 18   2025年02月  [査読有り]

　概要を見る

This perspective article aims at identifying topics for further research based on techniques for tracking the mobility of tourists in areas with low population density, characterized by scarcity of public transport often coexisting with sensitive natural ecosystems. Supported by a systematic scoping review, it identifies studies undertaken in four continents, even though all the articles were published during the last two decades. Marketing approaches and planning for sustainability are the main objectives identified. The works contribute for developing techniques and methodologies for data collection and analysis but the contribution for the emergence of new concepts or theories is limited. The results of this survey suggest that a shift from the focus on individual forms of mobility of tourists to a closer connection to collective forms of transport, mobility of resident populations or emergent concepts in transport studies may contribute for more innovative conceptual or theoretical approaches.

DOI

How Do International and Domestic Tourists Perceive the Service Quality of Japanese Ryokans? A Cross-Cultural Perspective

Fukumi Maki, Kaede Sano, Hao Sun (担当区分： 責任著者 )

Journal of Quality Assurance in Hospitality & Tourism ( Taylor & Francis )    1 - 24   2025年01月  [査読有り]

　概要を見る

Though tourists’ cultural background is known to substantially influence their assessment of hotel service quality, how tourist and hotel cultures mutually affect each other remains understudied. Focusing on a representative Japanese ryokan as a heritage hotel, this article employs Hofstede’s cultural dimension model to investigate the mechanisms relating tourists’ cultural backgrounds and service quality assessment. From a theoretical perspective, it demonstrates that tourists’ uncertainty avoidance influences perceived quality in tangible aspects of service, while power distance matters for intangible aspects. From a managerial perspective, it shows that tourists’ cultural distance from the ryokan affects their service quality assessment.

DOI

Unveiling the distinctive characteristics of women entrepreneur networks in the tourism industry of developing countries: Insights from the literature

Nozomi Saito, Lisa Ruhanen, Kaede Sano, Seiko Shirasaka

Wakayama Tourism Review   5   6 - 9   2024年03月

和歌山地域発展に貢献する価値共創に関する研究 ～白浜町関係人口作りの視点から～

佐野楓, 森孝司, 田中大士 (担当区分： 筆頭著者,　責任著者 )

地域研究   28   3 - 13   2024年03月  [招待有り]

Sustainable Urban Tourism with Green-Slow Mobility: A Case of Ikebukuro, Japan

Sano, H, Sano, K, Kato, K

Journal of Responsible Tourism Management   4 ( 1 ) 94 - 106   2024年01月  [査読有り]

DOI

Tourists' willingness to contribute to smart tourism: a construal level theory perspective

Hao Sun, Kaede Sano

Journal of Hospitality and Tourism Insights ( Emerald )  ahead-of-print   2023年12月  [査読有り]

　概要を見る

Purpose

Smart tourism has become an inevitable trend in future tourism development. However, despite significant investment in its technological foundation, little is known about whether and when tourists are willing to be involved in smart tourism. This study explores tourists' willingness to contribute to smart tourism development by empirically examining their intention to share personal information and use smart technology.

Design/methodology/approach

Based on construal level theory (CLT), a 2 (far/near spatial distance) × 2 (gain/loss persuasive information frame) × 2 (altruistic/egoistic value orientation) laboratory experiment with different contextual features was designed to examine tourists' willingness to contribute to smart tourism.

Findings

Tourists are most willing to share personal information and use smart technologies when spatial distance aligns with information framing, spatial distance aligns with value orientation and information framing aligns with value orientation.

Practical implications

This study provides essential insights for destination management organizations (DMOs) about tourists' perceptions of smart tourism, enabling DMOs to develop more precise marketing strategies to encourage tourists to contribute to smart tourism development and enrich tourists' travel experiences.

Originality/value

This study enriches theoretical knowledge of DMOs' boundaries in encouraging tourists to contribute to smart tourism and provides critical insights into future smart tourism development for researchers and practitioners.

DOI

The metaverse in the tourism industry: A new horizon after the COVID-19 pandemic

Kaede Sano, Hiroki Sano, Shuichi Nagata (担当区分： 筆頭著者,　責任著者 )

Wakayama Tourism Review   4   32 - 35   2023年03月

DOI

Spatial Distribution of Accommodation Supply in Osaka City - A Policy Perspective

Sano, K, Nagata, S, Sano, H (担当区分： 筆頭著者,　責任著者 )

Journal of Responsible Tourism Management ( Sarawak Research Society )  2 ( 2 ) 90 - 102   2022年07月  [査読有り]

DOI

Data-driven market segmentation by tourists' mobility patterns: A methodological approach.

Sano, K, Sano, H, Nagata, S (担当区分： 筆頭著者,　責任著者 )

Wakayama Tourism Review   2   49-51   2022年03月

DOI

Exploring the constraints of women entrepreneurs in developing countries: Evidence from the literature

Sano, K, Saito, N (担当区分： 筆頭著者,　責任著者 )

Wakayama Tourism Review   3   14 - 16   2022年03月

DOI

Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture

大池洋史, 佐野楓 (担当区分： 責任著者 )

Tourism Studies   26   1 - 15   2022年03月  [査読有り]

DOI

Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data

Kaede Sano (担当区分： 筆頭著者,　責任著者 )

Journal of Information and Management   41 ( 4 ) 98 - 109   2022年02月  [査読有り]