Faculty Profiles - YASHIMA Yuji

Published Papers - YASHIMA Yuji

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The effects of temporal distance and post type on tourists' responses to destination marketing organizations’ social media marketing

Kaede Sano, Hiroki Sano, Yuji Yashima, Hajime Takebayashi

Tourism Management ( Elsevier BV ) 101 104844 - 104844 2024.04 [Refereed]

DOI

Exploring ingenuity to promote inter-organizational collaboration : Triggered by action research of DMO survey in Wakayama Prefecture

Yashima, Yuji （Part： Lead author,　Corresponding author )

Journal of leisure and tourism ( 10 ) 111 - 116 2023 [Refereed]

環境変化に対応する道の駅運営の現状と課題～観光目的地の競争優位に関する研究のための予備調査～

八島雄士, 井手吉成佳, 岩橋克彦（Part： Lead author,　Corresponding author )

地域経済 ( 和歌山地域経済研究機構 ) 26 ( 26 ) 9 - 19 2022.12 [Invited]

DOI

Competitive Advantage Factors in Vertically Diversified Brand Chicken Business: A Partial Value Chain Analysis of a Japanese Poultry Wholesaler

Kenji HOSONO, Yuji YASHIMA

Japan Agricultural Research Quarterly: JARQ ( Japan International Research Center for Agricultural Sciences ) 54 ( 4 ) 327 - 333 2020.10 [Refereed]

DOI

Effect of various products development made from local products on food loss reduction : Case study of Shimagocoro Corporation.

井手吉成佳, 八島雄士, 金宰煜, 細野賢治, 佐藤幹

広島大学マネジメント研究 ( 広島大学マネジメント学会 ) ( 21 ) 81 - 88 2020.03

日本の国内外において，食品の廃棄物に関する関心が高まり，課題解決の方策が検討されている（環境省，2017；農林水産省，2019）。また，企業では，MFCA（Material Flow CostAccounting）などのマネジメント手法が開発され（経済産業省，2009），普及に向けての研究が進められている（安城，2011；萬田，2012；加登・山田，2019）。本研究では，事業において，生産段階における廃棄を含む食品の廃棄物（食品ロス）低減を既存のマネジメント手法に頼らない方法でも実施できる可能性に関する研究の第一弾として，ポーター（1985）およびPorter（2008）のバリューチェーンを議論の枠組みに利用した地域企業のケーススタディを行う。顕在化した食品ロスを直接的な発生要因を解消するなかで関連製品として開発する方法の特長を整理した結果，第一に，既存のマネジメント手法に頼らない，地域産物を素材とした独自の方法で食品ロス低減を基盤とするビジネスモデル開発に取り組む現状を理論的に整理することができた。第二に，地域産物に関する食品ロス低減に取り組むことによって，１つの企業としてのみならず，所在する地域の持続的な成長にコミットメントする機会を創出することから社会的企業として位置付ける可能性を指摘した。

DOI

Exploring the introduction and usage of the English term DMO in major Japanese newspapers

NAGAI Hayato, MAKINO Emi, KASHIWAGI Sho, DOERING Adam, YASHIMA Yuji

JAFIT international tourism review ( Japan Foundation For International Tourism ) 26 ( 0 ) 41 - 50 2019.03 [Refereed]

Destination management (or marketing) organizations (DMOs) have a long history, especially in the West. In Japan, however, anecdotal observation suggests that the term DMO was not part of the vocabulary of tourism practitioners or policy makers until the Japanese government adopted the concept in 2015 as a cornerstone of its new tourism policy. Since supporting evidence for this claim is limited, we quantify how the term DMO has proliferated in Japan through a content analysis of major Japanese newspapers, a common approach for studying the diffusion of novel concepts. Empirical results confirmed that the term began commonly appearing in newspaper articles in 2015. Coverage of Japanese DMOs has steadily increased since then, with the term DMO appearing prominently in the headlines quite frequently. The study demonstrates how a Western concept in tourism gains currency in contemporary Japan via the popular press. Future research agendas for this recent phenomena are also discussed.

DOI

The emergence of the DMO concept in Japan: Confusion, contestation and acceptance

Hayato Nagai, Adam Doering, Yuji Yashima

JOURNAL OF DESTINATION MARKETING & MANAGEMENT ( ELSEVIER SCIENCE BV ) 9 377 - 380 2018.09 [Refereed]

Destination marketing and/or management organizations (DMOs) have been acknowledged as an essential component of the tourism system. However, the ability of DMOs to manage and coordinate destination development in contemporary society is now being questioned by scholars. The focus of this regional spotlight is Japan, a country that has recently turned to tourism as the tool to facilitate economic growth. The paper examines the early emergence of the registered DMO program introduced by the Japanese government in 2015, with a particular focus on how the concept of DMO is being adopted and understood by tourism practitioners at local tourism destinations across the country. Offering insights into the ways the concept of DMO is understood, experienced and employed in Japan, a non-Western context, the paper contributes to the international debate concerning the future role of DMOs globally.

DOI

DMO organisations and local communities:Exploring the relationship from an income structure perspective

YASHIMA Yuji, NAGAI Hayato, DOERING Adam （Part： Lead author,　Corresponding author )

JAFIT international tourism review ( Japan Foundation For International Tourism ) 25 ( 0 ) 141 - 147 2018 [Refereed]

In 2015, the Japanese government launched a programme that aims to enhance the performance of destination organisations. Within the programme, the concept of destination marketing and/or management organisations (DMOs), which has been developed mainly in the Western countries, was introduced. Destination organisations can apply to be registered as DMO candidate organisations. Candidate organisations, which are categorised as municipal, inter-municipal, or inter-prefectural levels, disclose their income performance when they apply to the programme. This study provides an example of how DMOs manage local communities. Using income data from municipal and inter-municipal DMO candidate organisations in Kyushu, we discuss the optimal income ratio, the role of partnership platforms/initiatives, and the contribution to sustainable management through commercial income. In addition, the Tamana DMO in Kumamoto Prefecture is used to explore how DMOs can enhance engagement with local communities. We conclude with a discussion of the meaning of ‘M' within DMOs and their functions.

DOI

Strategy maps for social enterprises action research on regional management organization

Yashima Yuji, Kishigami Mitsuyoshi （Part： Lead author,　Corresponding author )

Melco Journal of Management Accounting Research ( The Melco Foundation ) 10 ( 2 ) 43 - 54 2018 [Refereed]

<p>This paper discusses strategy maps for social enterprises. Action research was conducted over two years at Akitsuno Co. Ltd., a regional management organization in Tanabe city, Wakayama prefecture. The company has two important projects-to develop the next master plan for the Kamiakitsu area, and ensure business progresses smoothly. The results present two conclusions about strategy maps for social enterprises. First, with respect to good governance and measurement of outcomes, strategy maps are an efficient management tool for a strategic planning and control regarding regional area. Second, they may create positive communication in terms of business succession</p>

DOI

Case Studies of Management Accounting Systems for Corporate Social Responsibility

八島雄士, 権純珍, 河路武志

成蹊大学経済学部論集 ( 成蹊大学経済学部学会 ) 46 ( 1 ) 93 - 108 2015.07

Significance of Performance Evaluation in Social Enterprise : Action research approach

八島雄士, 長野史尚, 李只香, 堀込孝二

経営行動研究年報 ( 経営行動研究学会 ) ( 24 ) 76 - 80 2015 [Refereed]

A model for visualizing the activity of intermediary organizations using the Balanced Scorecard

八島雄士

広島大学マネジメント研究 ( 広島大学マネジメント学会 ) ( 14 ) 33 - 44 2013.03 [Refereed]

「新たな公共」や社会的ガバナンスの変化が議論されるなかで,多様なステイクホルダーの橋渡し役として重要な役割を担う中間支援組織について,バランスト・スコアカードを使ってその活動の成果を可視化するモデルを検討する。特に,視点設定について,先行調査を参考に,「外面的・形式的な側面」,「内面的・意味的な側面」,「成果測定の側面」の3つの仮説を設定し,Kaplan-Norton の行政・非営利組織の事例研究をもとに理論的に検証している。結果として,「視点設定は柔軟でよいが,一般的な視点との整合性を明確にする」こと,および,「当該組織のミッションや状況など組織特性を表現し,状況により財務の視点をはずす」ことが示唆としてえられた。また,「測定しやすい目標を設定し,具体的な数値目標をもとにコミットメントのプロセスを管理する」ことは,十分に理論的に整合的であるとはいえなかった。

DOI

Corporate Social Responsibility and Engagement

李只香, 八島雄士, ドラモンドダイモン

経営行動研究年報 ( 経営行動研究学会 ) ( 22 ) 20 - 27 2013 [Refereed]

Contributions of Balanced Scorecard for Great Communication in the Community

八島雄士

成蹊大学経済学部論集 ( 成蹊大学経済学部学会 ) 43 ( 1 ) 101 - 114 2012.07

Perspectives on Strategy Maps as a Communication Tool in the Community

八島雄士

會計 ( 森山書店 ) 181 ( 2 ) 218 - 229 2012.02

Contributions of KPI for Great Communication in the Community:—A Case of Selection about Contractor at Park Management—

Yashima Yuji （Part： Lead author,　Corresponding author )

Journal of Japan Management Diagnosis Association ( Japan Management Diagnosis Association ) 12 ( 0 ) 117 - 123 2012 [Refereed]

If leader have trouble in decision making in the community, we can resolve it by considering the organizational process and utilizing the four perspectives of BSC (Balanced Scorecard). We discuss the relationship between KPI (Key Performance Indicator) and decision making, as a part of the study on contributions of BSC for great communication in the community. Concretely, we focused on the case of selection about contractor at Park Management. Actually, we verified three hypotheses about the contribution to communication facilitation of KPI using the data from writer’s investigation and knowledge from two previous studies.

DOI

Contributions of KPI for Great Communication in the Community ―A Case of Selection about Contractor at Park Management―

八島雄士（Part： Lead author,　Corresponding author )

日本経営診断学会論集(Web) 12 117-123 (J-STAGE) 2012 [Refereed]

DOI

Perspectives on balanced scorecard: a case of park management

八島雄士

Accounting ( 森山書店 ) 179 ( 6 ) 851 - 863 2011.06

A Study on BSC-AHP Approach for Park Management in Japan

八島雄士

経営行動研究年報 ( 経営行動研究学会 ) 0 ( 20 ) 98 - 102 2011 [Refereed]

Perspectives on BSC-AHP Approach for Social Network : A Case of Co-production

八島雄士

非営利法人研究学会誌 ( 非営利法人研究学会 ) 13 65 - 74 2011 [Refereed]

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Published Papers - YASHIMA Yuji