論文 - 佐野　楓

Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of 2016 International Conference of Asian Marketing Associations     1 - 20   2016年10月  [査読有り]

Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of Global Marketing Conference     1 - 16   2016年07月  [査読有り]

Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of Asia Pacific Tourism Association Annual Conference     239 - 242   2016年06月  [査読有り]

The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan

Kaede Sano, Hiroki Sano (担当区分： 筆頭著者,　責任著者 )

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? ( SPRINGER INT PUBLISHING AG )    435 - 439   2016年  [査読有り]

DOI

Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of 3rd World Research Summit for Tourism     1 - 7   2015年12月  [査読有り]

Country-of-origin and brand effects on customers’ service evaluations

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of International Marketing Trends Conference     1 - 10   2015年01月  [査読有り]

保険サービスの継続利用に対するソーシャルメディアの効果(投稿論文)

佐野 楓 (担当区分： 筆頭著者,　責任著者 )

日本情報経営学会誌 ( 日本情報経営学会 )  35 ( 2 ) 64 - 73   2015年  [査読有り]

　概要を見る

The purpose of this study is to explore the effects of social media in customers' satisfaction and behavior in financial service. Social media is being commercialized as a powerful tool to build and maintain long-term relationships between customers and businesses. This study focuses on one of financial services - indemnity insurance service, which is believed as high perceived risk service and discusses how customer satisfaction, positive WOM, and repurchase intention are influenced by social media through covariance structure analysis.

DOI

Do Social Media Marketing Activities Enhance Customer Satisfaction, Promote Positive WOM and Affect Behavior Intention? : An Investigation into the Effects of Social Media on the Tourism Industry

Sano Kaede (担当区分： 筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 )  66 ( 3 ) 491 - 515   2014年12月

　概要を見る

研究(Article)

DOI

商学会研究会報告 サービス評価における原産国効果とブランド効果の比較

佐野 楓 (担当区分： 筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 )  66 ( 2 ) 411 - 413   2014年09月

Accessing Resources for Social Customer Relationship Management : The critical role of social media in CRM

Sano Kaede (担当区分： 筆頭著者,　責任著者 )

同志社商学 ( 同志社大学商学会 )  66 ( 2 ) 366 - 389   2014年09月

　概要を見る

研究(Article)

DOI

Does social media enhance innovation in customer relationship management

佐野楓 (担当区分： 筆頭著者,　責任著者 )

The Proceedings of Global Marketing Conference     1 - 12   2014年07月  [査読有り]

サービスにおける顧客満足とロイヤルティの因果モデルへの理論的な探索

佐野 楓

同志社商学 ( 同志社大学商学会 )  65 ( 4 ) 421 - 438   2014年01月

　概要を見る

研究(Article)

DOI

An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service

佐野楓

The Proceedings of International Marketing Trends Conference     1 - 16   2014年01月  [査読有り]