Husna Zainal ABIDIN


Name of department

Institute of Global Initiatives, Center for Tourism Research

Job title

Project Lecturer

External Link

Education 【 display / non-display

  • 2016

    University of Surrey, United Kingdom   School of Hospitality, Tourism and Events Management   PhD in Tourism Management  

     View Remarks

    Was the first student to be awarded a PhD Studentship directly after the Bachelors Degree by the Faculty of Arts and Social Science, University of Surrey

Degree 【 display / non-display

  • PhD in Tourism Management   2021

  • BSc (Hons) Tourism Management   2016

Academic & Professional Experience 【 display / non-display

  • 2020.01

    University of Surrey   School of Hospitality, Tourism and Events Management   Teaching Fellow   Teaching Fellow

  • 2019.05

    University of Surrey   School of Hospitality, Tourism and Events Management   Research Assistant

Association Memberships 【 display / non-display

  • 2022.05

    Japan Society for Tourism Studies

Research Areas 【 display / non-display

  • Humanities & social sciences / Tourism studies / Technology in Tourism, Destination Management, Augmented Reality and Visitor Experiences


Published Papers 【 display / non-display

  • Micro-mobilities in curated spaces: agency, autonomy and dwelling in visitor experiences of augmented reality in arts and heritage

    Scarles, C, Treharne, H, Casey, M, Abidin, H (Part: Last author )

    Mobilities   15 ( 6 ) 776 - 791   2020  [Refereed]

  • Inferences and Decision Heuristics in Peer-to-Peer Accommodation Booking

    Chen, Y, Liu, S, Tussyadiah, I, Abidin, H. Z, Zarezadeh, Z

    e-Review of Tourism Research   16 ( 2/3 )   2019  [Refereed]

  • Digital Collaboration: A Solution for Destinations

    Abidin, H. Z, Scarles, C, Lundberg, C (Part: Lead author )

    E-review of Tourism Research   16 ( 2/3 ) 205 - 214   2019  [Refereed]

Misc 【 display / non-display

  • High tech, high touch, high hospitality

    Tuomi, Aa, Ascenção, M. P, Zainal Abidin, H (Part: Last author )

    ( Haaga-Helia University of Applied Sciences )    2022.03  [Invited]

     View Summary

    Technology does not replace the human experience, but in fact, should only complement the hospitality service. This article discusses how in high-hospitality, technology and people dance together as high-touch is matched with high-tech.

  • Digital Futures: Augmented Reality in Arts and Heritage, University of Surrey (in partnership with Watts Gallery – Artists’ Village & Smartify)

    Scarles, C, Zainal Abidin, H, Bailey, E, Helen, T


Conference Activities & Talks 【 display / non-display

  • Exploring Digital Collaboration in Destinations

    Font, X, Zainal-Abidin, H, Ling, E, Kim H.R, Lin, G, Li, M, Hsu, C, Zhang, S  [Invited]

    Surrey-HKPU Joint Behavioural Science Seminar  2021.10.20   (Online)  Hong Kong Polytechnic University and University of Surrey

     View Summary

    Presented at a joint workshop between HKPU and Surrey to share insights and knowledge on the use of biosensors in behavioral science research.