Education
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2016-2021
University of Surrey, United Kingdom School of Hospitality, Tourism and Events Management PhD, Tourism Management
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2013-2016
University of Surrey School of Hospitality and Tourism Management BSc (Hons) Tourism Management
Degree
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PhD 2021
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BSc (Hons) Tourism Management 2016
Academic & Professional Experience
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2024.04-Now
Wakayama University Faculty of Tourism, Department of Tourism Associate Professor
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2021.09-2024.03
Wakayama University Center for Tourism Research Lecturer
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2020.01-2021.01
University of Surrey School of Hospitality, Tourism and Events Management Teaching Fellow Teaching Fellow
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2019.05-2019.07
University of Surrey School of Hospitality, Tourism and Events Management Research Assistant
Association Memberships
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2023.06-2024.06
Japan Tourism Management Association
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2022.05-2023.05
Japan Society for Tourism Studies
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2018-2020
International Federation for IT and Travel & Tourism (IFITT)
Research Areas
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Humanities & social sciences / Tourism studies / Service Design, Technology in Tourism, Destination Management, Muslim Travel
Classes (including Experimental Classes, Seminars, Graduation Thesis Guidance, Graduation Research, and Topical Research)
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2023 Critical Tourism Issues B Specialized Subjects
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2023 Culture and thoughts in the age of Internationalization Liberal Arts and Sciences Subjects
Classes
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2023 Tourism Marketing Research(M) Master's Course
Research Interests
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Technology and Tourism
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Tourism Management
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Muslim travel
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Service Design
Published Papers
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Gender and Religion in Tourism Education
Husna Zainal Abidin, Ireena Nasiha binti Ibnu (Part: Lead author )
Routledge Handbook on Gender in Tourism 2024.02 [Refereed]
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Digital cultural tourism: older adults’ acceptance and use of digital cultural tourism services
Aarni Tuomi, Elina Moreira Kares, Husna Zainal Abidin
Scandinavian Journal of Hospitality and Tourism ( Informa UK Limited ) 1 - 22 2023.09 [Refereed]
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The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective
Husna Zainal-Abidin, Caroline Scarles, Christine Lundberg (Part: Lead author, Corresponding author )
Tourism Management 2023.06 [Refereed]
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Book Review
Victoria-Ann Verkerk, Husna Zainal Abidin
Journal of Hospitality and Tourism Management 2024.12
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Getting Smart? A Research Note into Smart Tourism Curriculum and Implications on Generation Alpha and Beta
Aaron Tham, Husna Zainal Abidin (Part: Last author )
Journal of Smart Tourism 3 ( 1 ) 35 - 39 2023.03 [Refereed]
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Older Adults’ Perceptions of Digital Cultural Tourism in ‘Super-Aged’ Nations: The Case of Finland and Japan
Aarni Tuomi, Elina Moreira Kares (Part: Lead author, Corresponding author )
Information and Communication Technologies in Tourism 2023 ( Springer Nature Switzerland ) 361 - 366 2023
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Addressing water scarcity in the Japanese tourism sector: A pro-environmental behaviour approach
Husna Zainal Abidin (Part: Lead author )
Wakayama Tourism Review 3 40 - 43 2022.03 [Refereed] [Invited]
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A review of tourism impacts and strategies: An introduction to Wakayama Tourism Review Volume 2
Husna ZAINAL ABIDIN (Part: Lead author )
Wakayama Tourism Review 2 5 - 6 2022.03 [Refereed] [Invited]
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Reconceptualisation of digital cultures of DMOs through an enhanced digital platform
Husna Zainal Abidin
2021
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Micro-mobilities in curated spaces: agency, autonomy and dwelling in visitor experiences of augmented reality in arts and heritage
Caroline Scarles, Helen Treharne, Matthew Casey, Husna Zainal Abidin
Mobilities ( Informa UK Limited ) 15 ( 6 ) 776 - 791 2020.09 [Refereed]
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Digital Collaboration: A Solution for Destinations
Husna Zainal Abidin (Part: Lead author )
e-Review of Tourism Research 16 ( 2/3 ) 205 - 214 2019.01 [Refereed]
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Inferences and Decision Heuristics in Peer-to-Peer Accommodation Booking
Chen, Yujia, Liu, Shasha, Tussyadiah, Iis, Abidin, Husna Zainal, Zarezadeh, Zara (Part: Last author )
ENTER 2019 16 ( 2/3 ) 2019.01 [Refereed]
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Digital Futures: Augmented Reality in Arts and Heritage
Husna Zainal Abidin
( University of Surrey ) 2019
Misc
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High tech, high touch, high hospitality
Tuomi, Aa, Ascenção, M. P, Zainal Abidin, H (Part: Last author )
( Haaga-Helia University of Applied Sciences ) 2022.03 [Invited]
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Digital Futures: Augmented Reality in Arts and Heritage, University of Surrey (in partnership with Watts Gallery – Artists’ Village & Smartify)
Scarles, C, Zainal Abidin, H, Bailey, E, Helen, T
2019 [Invited]
Awards & Honors
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Best Paper Award
Winner: Kaede Sano, Caroline Scarles
2023.12 Travel and Tourism Research Association (TTRA) Asia Pacific Chapter Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan
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Doctoral Studentship
2016.09 University of Surrey, United Kingdom
Conference Activities & Talks
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Exploring Muslim Friendly Tourism Development for Regional Revitalisation in Japan: A Visitor Perspective
[Invited]
International Conference on Halal and Fatwa (ICCoHaF) 2024.09.19 (Nilai Springs Resort Hotel) Institute of Fatwa and Halal (IFFAH), Universiti Sains Islam, Malaysia
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Preferable Futures For Tourism Development: Local Host Perspective From Japan And Malaysia
[Invited]
Malaysia Japan Visionaries Conference 2024 2024.09.15 (University of Tokyo) Malaysia Japan Academic Association
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Does Generative Artificial Intelligence Emotionally Influence The Travel Planning Experience Of Tourist? Comparing Traditional Information Searching Process With Chatgpt.
Kaede Sano [Invited]
Asia Pacific Tourism Association (APTA) 2024 2024.07.04 (Galaxy International Convention Center Andaz) Asia Pacific Tourism Association
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Exploring a Design Thinking Approach for Digital Collaboration in Sustainable Tourism Development
INTI International University Online Symposium – Exploring Digital and Sustainable Tourism 2023.12.15 (INTI International University Malaysia) INTI International University Malaysia
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Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan
Kaede Sano, Caroline Scarles [Invited]
Travel and Tourism Research Association (TTRA) Asia Pacific Annual Conference 2023 2023.12.02 (Sejong University, Seoul) Travel and Tourism Research Association (TTRA) Asia Pacific Chapter
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Task-technology fit and Destination Management Organisation (DMO): A visitors’ perspective
Husna Zainal Abidin
The Japan Society of Tourism Business Research 5th Tourism Management Conference 2023.06.11
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Digital Collaboration in Tourism
Husna Zainal Abidin [Invited]
Academic Research Lab 2023.05.24
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Digital technologies and pro-environmental behaviours in tourism
Husna Zainal Abidin [Invited]
Open Space Research Forum 2023 2023.05.19
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Tourism Management and Japan
Husna Zainal Abidin [Invited]
Centre for Japanology Studies Summer Programme 2023 2023.05.18
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Smart Tourism Research
[Invited]
The SEARA Program Batch 8, Southeast Asia Research Academy (SEARA) 2023.03.15
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Research in Tourism Seminar
[Invited]
Research in Tourism Seminar, Hanoi University Vietnam 2023.02.18
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Digital Tools to improve Research: Managing information, synthesizing literature, and writing academic papers
[Invited]
CTR Workshop Series for Students & Young Researchers 2023.01.17
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Exploring digital stakeholder management in the UK and tourism space in Japan
Husna ZAINAL ABIDIN [Invited]
Tourism Industry and Practice 2022.11.30
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Intercultural Experiences of a Malaysian Female Muslim in the UK and Japan
Husna ZAINAL ABIDIN [Invited]
Intercultural Communication Seminar, Universiti Teknologi MARA Malaysia 2022.11.27
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Life in Japan
[Invited]
Japanese Culture Summer Program 2022, Wakayama University Japan 2022.08.03
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Digital cultural tourism: Exploring elderly tourists’ acceptance and use of digital cultural services in ‘super-aged’ nations
Husna ZAINAL ABIDIN, Aarni TUOMI, Elina MOREIRA KARES [Invited]
Japan Society for Tourism Studies 2022.07.03
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Exploring the Marginalization of Muslim Women: Future Tourism research
Husna ZAINAL ABIDIN, Joseph CHEER [Invited]
Critical Tourism Studies 2022.06.30
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Exploring Digital Collaboration in Destinations
Font, X, Zainal-Abidin, H, Ling, E, Kim H.R, Lin, G, Li, M, Hsu, C, Zhang, S [Invited]
Surrey-HKPU Joint Behavioural Science Seminar 2021.10.20 (Online) Hong Kong Polytechnic University and University of Surrey
KAKENHI
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Muslim-friendly tourism as a pathway for tourism recovery in Japan, post COVID19
2023.04-2026.03Grant-in-Aid for Early-Career Scientists Principal investigator
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Post-Pandemic Rural Revitalization: Culture and Tourism for Recovery, Resilience and Regeneration
2022.04-2025.03Grant-in-Aid for Scientific Research(C) Co-investigator